I created an instagram account in 2022, after a career in corporate finance, so that I could share my simple, digital creations with the world.  At first, I just wanted to spread joy with images that I felt captured the easy, sunny Southern California beach lifestyle in my emerging style.  Not long after, I started getting asked to create logos, prints, greeting cards, designs for merchandise, packaging, book covers and more.

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Although I love graphic design, I also love making things by hand so I started to create my own line of apparel. I started with American Classic thrifted finds and then infused them with East Coast Prep meets California Cool personality.  I'm currently working on sustainably sourcing my own blanks as my demand has outgrown my ability to thrift- stay tuned...  

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I hope my designs and creations bring you joy and inspire you to live more colorfully because I believe the two are inextricably linked.

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Cheers,

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